Japan wants to learn music more than any other country we studied, but it has one thing in common with the rest of the world: the instrument it wants to play is the piano. In contrast, the guitar is falling out of favour: searches to learn it have halved in Germany, France, Spain and Italy since 2016.
A data analysis of 1.1 million learners shows: May is the best month for a fresh start. May learners are 23% more likely to stick with it than the average. The month that makes the difference Around 90% of all beginner musicians quit within the first twelve months, as Fender CEO Andy Mooney noted back …
Start piano now, play your first songs by August Read More »
Or why starting piano in January might be the worst time to begin An analysis of 1.1 million users shows that those who start in May statistically stick with it much longer. The psychology of the New Year The psychological appeal of the “fresh start” is a well-documented driver of human behavior. “Temporal landmarks”, such …
The curse of the New Year’s resolution Read More »
Local artists dominate 85% of India’s streaming charts. Costa Rica? Zero. Not a single local artist made their national charts all year. What drives such extreme differences in musical loyalty? Music embodies the essence of a nation’s culture. When local artists break out, they become sources of pride for their communities. Yet, streaming data reveals …
Spotify showdown: Which countries stream local artists the most Read More »
This is the Japan streaming behavior deep dive, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. While American pop dominates global charts, Japan remains unusually resistant. As the world’s second-largest music market by revenue, 81% of Japan’s Spotify Top 200 features local acts, ranking …
Japan’s Spotify charts belong to Japanese artists Read More »
This is the South Korea streaming behavior deep dive, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. While K-pop dominates charts from Los Angeles to Lagos, Korean listeners also show remarkable loyalty to their domestic artists. 77% of South Korea’s Spotify Top 200 features …
South Korea’s streaming charts belong to Korean artists Read More »
This is the Italy streaming behavior deep dive, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. In the streaming wars between local and global culture, Italy has emerged as an unexpected champion. New data reveals that 83% of Italy’s Spotify charts belong to local …
Spotify charts: How Italian hip-hop beat the global algorithm Read More »
This is the French-specific deep dive from our global study on music streaming patterns across 73 countries. Read the full global analysis here. Across much of Europe, local music is losing ground to international hits. But France is a striking exception. While the UK surrenders 71% of its charts to foreign artists and Spain sees …
France vs. the algorithm: How cultural policy kept local music alive Read More »
This is the Spain streaming behavior deep dive, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. New data from a comprehensive Spotify analysis reveals Spain’s Spotify charts aren’t as Spanish as you’d expect. In fact, Puerto Rican artists get more chart space in Spain …
Puerto Rican artists now outrank Spanish artists on Spain’s own charts: Spotify analysis Read More »
This is the standalone deep dive into U.S. streaming behavior, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. America exports more music than any other country. But the real story isn’t how U.S. artists dominate globally; it’s what’s happening at home. To explore these …
Made in the USA: American artists rule Spotify at home and abroad Read More »
This is the Germany-specific deep dive from our global study on music streaming patterns across 73 countries. Read the full global analysis here. Hip-hop has conquered German streaming. Analysis of Spotify’s Top 200 charts reveals that 73% of German artists’ streaming success flows to rappers, while electronic music captures just 12% and traditional rock barely …
Hip-hop beats techno: Deutschrap dominates Germany’s Spotify charts Read More »
This is the UK streaming behaviour deep dive, based on our global study of Spotify’s Top 200 charts in 73 countries. Read the full global analysis here. From The Beatles to The Rolling Stones, Britain once challenged America’s musical supremacy. Today, the tables have turned: UK listeners stream American artists twice as much as their …
UK charts: Twice as much American music as British Read More »
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